Enterprise · Industries
Digital Marketing
Multi-dimensional Customer Tags to Improve Customer Marketing Conversion Rate
Improve Customer Marketing Conversion Rate with Multi-dimensional Customer Tags
Faced with homogeneous competition, banks are in urgent need to provide personalized services to their customers.
Huawei digital marketing solution can enhance the customer marketing conversion rates by building a multi-dimensional user profile, accurately identifying customer needs, capturing customer dynamics and emotional changes and providing timely incentives at the optimal time.
Architecture
Benefits
Quickly build prediction tags and customer profiles at the scale of thousands
Data analysis by streaming & batch converged in 10000+ TPS
Customer segmentation with over 1 billion records in second-level
Products
Cloud-Native Data Lake (MRS)
MapReduce Service (MRS) provides Hadoop-based high-performance big data components, such as Hudi, ClickHouse, Spark, Flink, Kafka, and HBase, for data lakes, data warehouses, business intelligence, AI, and more. MRS is available for both hybrid and public clouds. On hybrid clouds, a single cloud-native architecture runs offline, real-time, and logical data lakes, enabling intelligent transformation. On public clouds, you can quickly build an open, secure, and reliable one-stop big data platform at low cost.
Data Warehouse Service (DWS)
Eliminate the need to manually manage or monitor databases with Data Warehouse Service (DWS), an online data processing database that uses a public cloud infrastructure and platform to provide scalable, fully-managed, and out-of-the-box analytic database services.
Huawei Cloud Stack (HCS)
Huawei Cloud Stack (HCS) adapts to your organizational structure and business processes, serving as a single integrated cloud solution for all of your business needs.